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Tuesday, 26 February 2019 / Published in Mortgage

The Top 3 Things Podcast Audiences Want to Know

I’ve been fortunate to be a guest on quite a few TV shows & podcasts over the last couple of years since launching my book Mortgage Peace.

It seems like no matter what platform I wind up on, there are 3 things that just about everyone’s audience is interested in.

The reason? It’s a numbers game.

In 2018, roughly 20 million people applied for a home loan in some form or fashion, whether it be through a full application or just a credit inquiry.

The problem is, only about 7 million of those people ever go to closing.

That leaves 13 million people who wanted to buy a home, but didn’t, couldn’t, or THOUGHT they couldn’t. This is a problem!

Over a 5-year period that’s 100 Million people!

There’s a good chance some of those 20 million people are your subscribers or followers!

So without further delay, here are the top 3 topics almost every podcast audience has been interested in so far:

Topic #1 – Why does it seem harder than ever to actually get a house?

In today’s tech heavy world, you’d think getting a mortgage would be a point and click deal. Sometimes it can be, but most of the time it isn’t. People want to know why it feels harder than it ever to get a house and how to cut through all the confusion.

Topic #2 – What is the overall process like & what can I expect?

The amount of information available today has actually caused more confusion than ever before about what the process is for getting qualified to buy a home. And these days, people are worried about getting the “hard sell” if they actually do apply online or talk to someone.

Teaching people how to shop for a loan confidently is a really big deal!

Topic #3 – How can you trust yourself to get a mortgage you feel good about?

While this might sound a little touchy-feely, the reality is that many people have self doubt or anxiety about whether or not they’ll be able to get a “good” mortgage. There’s a lot of comparing going on these days and even more assumptions being made.

Guests often like hearing a process that helps them feel empowered to make smart financial decisions.

With 13 million people a year trying unsuccessfully to get what is arguably their most important life milestone taken care of, there’s a good chance I can help you connect with them in a meaningful way!

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