Most Realtors have their favorite 2-3 mortgage lenders.
Those 2-3 lenders take care of your clients like they’re VIPs, right?
You might think so, but here’s a little something to think about.
A recent study found that only 21% of mortgage lenders tried to call the customer within 24 hours of the initial inquiry.
That means 4 out of 5 lenders are letting those hot leads sit for more than a day before they can be bothered to call them back.
Take a Little Test
Do a little ghost shopping.
Ask a friend or family member to contact your favorite 2-3 lenders and tell them they’re thinking about buying a home and see how quickly each responds.
You MIGHT be surprised what they report back.
Then, ask your favorite 2-3 lenders what their automated follow up systems look like.
Ask them what platform they use for automated follow up and for a copy of their automation texts & emails.
I’m willing to be that you WILL be surprised what they say.
What You Deserve
A referral from a Realtor deserves to be treated with a high priority. Much more so than a lead from a website or Facebook ad.
#1 is because of the relationship. We want to do business together for a long time, so that means prioritizing your clients over other activities. It’s a business decision
#2 is because your referrals are better qualified than some web or Facebook lead. So why wouldn’t we drop what we’re doing to work on those first?
It’s sales 101.
But lazy loan officers just don’t get that.
My advice: Trust. But verify. And don’t settle for less than you deserve, which is THE BEST!